Branding
A logo, and everything that has to match it
Most small businesses do not have a logo problem. They have a seven-different-logos problem — one on the van, a slightly different one on the cards, a stretched one on Facebook, and nobody can find the original file. This fixes that, once.
What it costs
One payment. Nothing monthly, nothing to renew — a style guide is not a thing that needs hosting.
Half price alongside a $500 build, because the call we start with is the same call.
Ready in one week
Seven days from the first call to the folder landing in your inbox. If you are having a website built too, the branding is done first and the site is built to match it.
You own it outright
No license, no usage limits, no renewal. Put it on a van, a shirt, a billboard or a bill of sale. You get the original source files, not flattened pictures of them — which is the difference between a logo you own and a logo you have a copy of. More on that here.
Three directions, not thirty
Endless options are how design projects die. You will see three real proposals, pick one, and get one full round of changes on it.
What lands in the folder
Everything you get, and what each part is for
The test we hold it to: hand this folder to a printer, a sign shop or whoever makes your next flyer, and none of them has to come back and ask you for anything.
Your logo, in every form you will need
A main version, a stacked version for square spaces, and a simple mark for the places where a full logo will not fit — a profile picture, a stamp on a photograph, the icon in a browser tab. Plus a version that works on a dark background, because eventually you will need one.
You get: SVG, PNG, PDF and EPS
Files a sign shop can actually use
The vector originals, which is the format printers and sign makers ask for. It means your logo can go on a van door or a stadium banner without turning into a blur. Most people are handed a single low-resolution image and only find out it will not work when they try to use it.
You get: Vector originals, print-ready
A color palette with the exact codes
Usually three or four colors that work together, with the precise values for a screen and for a printer — they are different systems and a color picked for one can look wrong in the other. Written down so it is the same blue every time, on the site, the cards and the shirts.
You get: HEX, RGB and CMYK values
Two typefaces, properly licensed
One for headings, one for body text, chosen to go together and legal to use commercially at no cost to you. We will not hand you something you would have to buy a license for later, and we will not pick a typeface that is unreadable on a phone.
You get: Named, with download links
Business cards, ready to print
Designed, laid out and exported to the file a printer expects — correct bleed, correct margins, correct resolution. Send it to any printer and it will come back right. We will point you at two or three good ones, but the printing bill is yours and we do not take a cut of it.
You get: Print-ready PDF
An email signature and social images
A signature block for whatever email address you use, plus profile and cover images sized and cropped for Facebook, Instagram and your Google Business Profile. Small things, but they are what people see first and they look wrong when they are stretched.
You get: Correctly sized for each platform
The guide itself
A short PDF that says what each color is for, how much space to leave around the logo, and what not to do with it. It exists so that in three years, when someone else is making you a flyer, you can hand them one file and it will come back looking like you.
You get: One PDF, plain English
How it works
One week, start to finish
- Day 1
We talk about the work, not the design
Thirty minutes. What you do, who hires you, what you want them to think when they pull up outside. You do not need the vocabulary for any of this — describing three businesses you like the look of is genuinely enough to go on.
- Days 2–4
We draw
You get three directions, not thirty. Each one is a real proposal shown the way you will actually see it — on a card, on a van, on a phone screen — rather than a logo floating on a white page.
- Day 5
You pick one and we sharpen it
Choose a direction and tell us what is not right about it. One full round of changes is included, the same as the website. This is the round to be blunt in.
- Days 6–7
You get the folder
Every file, every format, the guide, and the business cards ready to send to a printer. It is yours outright from the moment it lands — there is no license and nothing to renew.
Being honest about it
When you should not buy this
If you already have a logo you like and a sign shop that has the file, you do not need this. Send us what you have and we will build the website around it at no extra cost. A style guide is for people who have nothing, or who have four inconsistent versions of something.
If what you actually need is a rebrand because the name is wrong or the business has changed shape, that is a bigger conversation than a $500 package, and we will say so on the call rather than take the money and hand you a logo that does not solve it.
And we design the business cards — we do not print them. Printing is a few tens of dollars at any decent printer, and sending you to one directly is cheaper for you than routing the bill through us.
Not included, and we’ll say so up front
- Printing and shipping the cards
- Vehicle wraps and signage installation
- Naming the business
- Trademark filing or legal clearance
- Photography of you or your work
We will check your name is not obviously taken before drawing anything, but a search is not legal clearance and we are not attorneys.
Both, if you want the set
A website and the branding to go on it is $500 plus $250, done in the same two weeks, and the site is designed around your new colors rather than the other way around.